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WHY DESIGN?

WHY DESIGN?

Chris Whyte | Kodu
출시:2026-03-11
© Chris Whyte | Kodu
WHY DESIGN? - QR코드
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에피소드 60개
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Apple 팟캐스트 지금 듣기
출시:2026-03-11
© Chris Whyte | Kodu
가장 최신 에피소드
Why Fertility Treatment Is Broken (And What Needs to Change) | Tess Cosad on Building Béa Fertility

Why Fertility Treatment Is Broken (And What Needs to Change) | Tess Cosad on Building Béa Fertility

On this Episode of Why Design, Chris Whyte sits down with Tess Cosad CEO and co-founder of Béa Fertility to talk about what it actually takes to build clinical-grade fertility care that people can use at home. We go deep on founding during lockdown, na
시간:1:03:54
재생
On this Episode of Why Design, Chris Whyte sits down with Tess Cosad CEO and co-founder of Béa Fertility to talk about what it actually takes to build clinical-grade fertility care that people can use at home.
We go deep on founding during lockdown, navigating a VC landscape where 2% of funding goes to female founders, designing a medical device that nobody thought was possible, and why Béa is already outperforming US revenue forecasts by nearly 100%.
This one’s raw, funny, and genuinely moving. Don’t miss it.
00:00 — Introduction
00:35 — The hospital bed phone call that changed everything
03:32 — Her baby boy is turning one this year
05:30 — From astrophysics to ad agencies: Tess’s founder origin story
10:18 — Founding Béa three days into COVID lockdown
12:07 — The fundraising reality: 283 investors, femtech bias
13:19 — Why Béa is actually a male-factor infertility solution
15:26 — Shame, male partners, and the angry support emails
18:18 — Brand voice, levity, and scrotal cooling puns
22:48 — Investor pushback: “Why are you the person to do this?”
27:26 — The wall of baby photos that doesn’t move the needle
28:07 — The pitch where she was asked about flight schedules
31:45 — The female illustrator who solved the IFU problem
34:17 — Pink it and shrink it: designing a world built for men
38:49 — The Béa product explained: care, device, and the missing pathway
44:08 — Staying lean: AI tools, contractors, and the US expansion
46:04 — Hard lessons: letting people go, the rejection firehose
49:30 — Coping strategies (the healthier ones)
51:38 — New York: outperforming forecast by nearly 100%
52:59 — NHS gatekeeping vs. US insurance: two broken systems
55:25 — What’s next: sperm bank partnership and US scale
57:05 — Quickfire round
에피소드 ID:1000754643077
GUID:929b9dda-2fb4-4bd6-9f14-3b0f6ffa496d
발매일:2026. 3. 11. 오후 8:00:00

설명

Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.
Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.
Join us as we listen, learn, and connect through the stories that define the world of physical product development.

피드 URL

https://feeds.captivate.fm/why-design/

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